Short term investments

Though marginal businesses purchased at cheap prices may be attractive as short term investments, they are wrong foundation on which to build a large and enduring enterprise. Selecting a marriage partner clearly requires more demanding criteria than does dating.


If you run across one good idea for a business in your lifetime, you’re lucky ; and fundamentally, Coca-Cola is the best large business in the world. It has got the most powerful brand in the world. It sells for an extremely moderate price. It’s universally liked – the per capita consumption goes up almost every year in almost every country. There is no other product like it.